Jacor is a trusted manufacturer of nylon brush seals and weather seals, helping protect everything from sectional steel doors and garage doors to industrial and aircraft hangar doors. With decades of experience and a reputation for durable, high-performance products, Jacor supports a wide range of industries that rely on dependable sealing solutions.
Jacor had been a 3P seller on Amazon for several years, but had significant troubleshooting needs with changes to existing ASINs and creating new ones. For some reason, Amazon automatically changed the category for many of their listings, which broke their variations, decreased their product visibility, and limited their ability to make any changes. They were also no longer able to create new listings without UPCs, which they did not have. After many hours of investigation and case submissions, they were still at a loss for what to do next. Jacor reached out to us for help troubleshooting these issues. During our initial audit, we discovered that Jacor lacked access to Amazon’s Brand Registry, which meant they could not unlock key features like enhanced content, product variations, or brand protection. Additionally, many of their products lacked UPCs or GS1 documentation, making listing new items on Amazon a challenge.
Upstream partnered closely with Jacor and its trademark attorney to fast-track its entry into Amazon’s Brand Registry program. Once Jacor established brand ownership, our team quickly got to work to elevate its Amazon presence with A+ content and an impactful branded storefront. We secured Jacor’s spot as the official brand owner on Amazon, unlocking enhanced content capabilities. Then, Upstream efficiently built and launched a clean, informative Amazon Brand Store that better reflects Jacor’s product offering and brand identity. This also allowed us to make changes to the existing listings without the pushback we were receiving before from Amazon’s Seller Support team.
In addition, Upstream was able to obtain GTIN exemptions to list products without UPCs, allowing Jacor to expand its catalog without delay. By creating and optimizing new ASINs and detail pages for previously unlisted products, Upstream successfully transformed Jacor’s Brand Store, allowing its full lineup to be accessible to customers.
Upstream successfully resolved multiple ongoing issues in our Amazon product listings, such as GTIN exception and combing products into variation groups. Their expertise with Amazon yielded tangible results within our seller platform, ultimately boosting sales. We highly recommend their services! – Jason Hoffe, Owner at JaCor
In just three weeks, Jacor went from limited visibility to a fully established presence on Amazon. Products not able to be listed previously were now live and optimized for search, significantly expanding their online catalog. A professional, branded storefront elevated Jacor’s credibility with both industrial buyers and B2B customers, helping them stand out in a competitive space. Most importantly, the groundwork was laid for future advertising and content strategies—setting Jacor up for long-term success on the platform.
Looking to set your business apart on Amazon, connect with us today.
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