Upstream has had the privilege of working across myriad product categories within Amazon and have created winning strategies for manufacturers, retail and private label brands, and third-party sellers alike. With ever-changing technical requirements and constantly shifting consumer shopping habits, developing an appropriate strategic roadmap in the complicated world of Amazon is overwhelming. Promoting strong brand recognition is more important than ever, and we’d love to show you how to identify key truths of your brand so that they resonate in a more meaningful, differentiating, and compelling way with Amazon shoppers.
As dedicated Amazon seller consultants that can both create and optimize Amazon listings, we maximize your 3P business with proactive SEO, content, and advertising optimization. We combine that with subject-matter expertise in strategic business planning to power unprecedented sales growth across the Amazon platform.
Everyone knows the world’s largest online marketplace is different from other retailers in almost every single aspect. We have an inherent understanding of the myriad intricacies and leverage each for our clients. With our managed services—including pricing strategies—we work to be an integrated part of your team ensuring you see quantifiable results across the entire Amazon platform.
Because Optimized Basic & Enhanced Content draws in customers with improved search rankings to appeal to consumers via compelling sales narratives, we meticulously craft and optimize both best-in-class Basic & Enhanced Brand Content. The result is more consumers finding your product(s) and making a more informed purchase decision.
More online customers start their product searches on Amazon than any other source. Search engine optimization is critical for getting your product in front of the right customers. With the latest software and expert keyword specialists, we diligently work to consistently improve your Amazon search rankings to optimize all search efforts.
Nearly 80% of users find new brands and products on Amazon. Brand stores provide you with the dedicated space on Amazon where they can discover your brand without competitive interference. With a truly custom storefront, we ensure your brand identity and story is aligned with your go-to-market strategy — then draw in customers using Amazon Paid Search and Amazon Display Advertising.
Millions of people are searching Amazon for their next purchase literally every second. Build brand awareness and affinity while fueling substantial sales growth via our full-funnel advertising strategies and management services customized to your business. Seamlessly combining advertising expertise and programmatic technology, you’ll realize true sales jumps to capture gained market share.
By combining Amazon’s content with our intelligently managed Amazon Display Advertising (DSP), we can tap into a highly targeted audience across the web – including customers who searched, viewed, or purchased your product (or a competitor’s product). We then intersperse our Amazon Sponsored Advertising services for exceptional sales growth to capture more share.
Using the most potent analytics tools available, we help our clients understand and increase:
We’re proud to support your business wholistically across the Amazon ecosystem. From channel management to brand protection, vendor manager support to product management & pricing, our consulting and full-service Amazon advertising and account management ensure you’re defending your brand, defining your relationships, minimizing profitability issues, and truly capitalizing at every facet.